THE DIVERSITY
AGENCY

Our impact

MARKETING AGENCY BRIDGING CULTURES AND COMMUNITIES

We are a multicultural marketing agency based in France, dedicated to bridging cultures and creating meaningful connections. With a strong presence in Europe and Africa, we craft strategies that celebrate diversity and empower brands to engage with global audiences.

YEARS OF ACTIVATIONS

COUNTRIES

+ 1

CLIENTS WORLDWIDE

+ 1

PROJECTS IN 2024

Our vision

DIVERSITY IS GOOD FOR BUSINESS

Traditional targeting no longer works. Misaligned messages create distrust and hurt business performance.

The solution? Data, AI, and modern tools to build a cohesive vision that truly connects with diverse audiences.

Our mission

Connecting Brands & Communities

We create clear, data-driven strategies to connect brands with communities.

By leveraging insights and activating media channels, we deliver ROI-focused, pragmatic communication plans.

Gain valuable insights through in-depth research and data analysis. Explore market trends, customer behaviors, and strategic opportunities to drive informed decision-making.

Transform insights into impactful strategies. Develop a strong marketing approach with media planning, advertising, and brand content, enhanced by AI-driven creativity.

Bring your strategy to life with powerful activations. Engage audiences through media buying, experiential marketing, and influencer collaborations for maximum impact.

Measure success and optimize performance. Track key metrics, analyze ROI, and refine strategies through testing, research, and client feedback.

HUMAN AND TECH

Now more than ever, diversity needs to be tangible.

Before being communicators, we are above all technology enthusiasts, and we put it at the service of our vision and our clients. While communication is largely subjective, we strive to make it as objective as possible.

ICS MAPS

Maps communities by zones and interests.
Links data to retail, cultural, and religious sites.
Identifies OOH and DOOH media spots.
Enables precise location-based targeting..

I CAN DO IT

Tracks real-time field data (contacts, zones, POS).
Allows instant promotions and messages.
Conducts product and trend surveys.
Provides quantitative and qualitative insights.

PERSONAE

Categorizes data by interests, lifestyles, & generations.
Targets niche communities like trendsetters, diasporas, hipsters…
Integrates with social and media platforms.